Google’s quest to find a way forward for targeted advertising in a more privacy-centric world continues unabashed, despite its many (and vocal) detractors.
| Google’s quest to find a way forward for targeted advertising in a more privacy-centric world continues unabashed, despite its many (and vocal) detractors. After its previous proposal to replace the third-party cookie’s ad targeting capabilities came under fire for being potentially too invasive, Google has introduced an alternative cookie alternative called “Topics” that swings the pendulum in the other direction. Read more below. WTF is Google’s Topics? With the future of third-party addressability on the open web hanging in the balance, the ad industry divides in two. Influencer marketing is growing thanks to tools that match the right influencer with the brand, and improved activation options to get closer to the bottom of the purchasing funnel. More in this Digiday+ Media Buying Briefing. Other things to know about Join us at the Digiday Publishing Summit in Vail, Colo., from March 28-30 where we'll bring together media leaders to discuss growth areas within new and relied upon revenue streams, from newsletters to e-commerce, and how they’re staffing around — and selling — data insights. In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth. Sponsored by Bannerflow. Advertisers looking to access automatic content recognition data are looking for ways to circumvent the siloed approach walled gardens currently offer. Sponsored by Unruly. | | |
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