As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions.
| As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. What marketers are looking at now is something called MER, otherwise known as "marketing effectiveness ratio." But what is it? Additional coverage: While the "fractional CMO" position isn't new -- one said he had been working with brands in that capacity for nearly eight years -- it's getting a bit more attention recently, according to those who held the role and industry analysts. More in this Digiday+ Marketing Briefing. This Digiday+ Research deep dive looks at how publishers are using Facebook, from their content strategies to how valuable the platform is for their titles. This week's episode of the Digiday Podcast features a 2022 privacy regulation primer with Mayer Brown's Dominique Shelton Leipzig. Deva Bronson, Dentsu International's newly named global head of brand assurance, talks about using "radical collaboration" to tackle responsibility and suitability in this Q&A. Other things to know about The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Salesforce, Adobe, Twitch and more. Submit by the regular deadline this Friday, July 22. Brands are taking control of their customer relationships and the data they gather in order to claim trust and consent as competitive advantages. Sponsored by OneTrust. The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences. Sponsored by T-Mobile. | | |
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| What Comes Next | | WTF is MER? | | As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. | | |
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