What makes sequential liability so contentious? Let’s delve deeper to uncover the reasons behind its controversial nature.
WTF is sequential liability What makes sequential liability so contentious? Let's delve deeper to uncover the reasons behind its controversial nature. Additional coverage: A bunch of users, but no real vibe. Here’s the deal with Threads. This week’s Media Briefing looks at what features publishers want from Threads, as they test Meta’s new social platform as an engagement and traffic referral source. A head of brand safety won’t be an easy gig at X, formerly known as Twitter. Nevertheless, it's one the platform needs now. As more agencies weave generative AI into their work, there are concerns around how much these tools can be trusted to avoid copyright infringement or biases in their content. Other things to know about To navigate the increasingly complex digital advertising ecosystem, DoubleVerify is leaning on automation to help clients manage their complex brand safety and suitability requirements. Produced in partnership with Marketecture. Retailers are introducing new ways to offer dynamic and interactive media experiences around store shelves, end caps, cooler doors, checkout aisles and other store real estate. Sponsored by Best Buy Ads. From Modern Retail: Unboxing videos, which often resemble user-generated content, are a popular format that retailers and brands incorporate into their purpose-built creative strategies. Sponsored by MNTN. | | |
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