In this explainer, we look at why the rise of retail media networks and first-party data has caught the attention of the FTC.
Additional coverage:
Criteo is in M&A talks with Skai, a company formerly known as Kenshoo, with the negotiations potentially leading to a deal worth hundreds of millions of dollars, according to sources as the France-based outfit looks to position itself as a retail media specialist. This week’s Digiday+ Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses. The fundamental uncertainties that caused the gaming industry’s recent run of layoffs were on full display during this quarter’s earnings calls, both for endemic gaming companies and for the tech giants such as Netflix and Microsoft that hope to capture more gaming business. As investment in influencers takes up a bigger share of marketing and media budgets, it's worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts. Other things to know about There are only nine spots left to attend the Digiday Publishing Summit taking place September 23-25 in Miami. Reserve your spot today to join industry leaders from Disney Advertising, Bloomberg Media and more as they explore the latest in media innovation. DSPs’ lack of transparency leaves room for a level of fraud, but CPMs are too high on TV to allow for this. Sponsored by Tatari. According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction. Sponsored by Blockboard.
Investing hundreds of millions of dollars in the outfit, formerly known as Kenshoo, would enhance its turnaround strategy with new measurement capabilities.
This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses.
The fundamental uncertainties that caused the gaming industry’s recent run of layoffs were on full display during this quarter’s earnings calls, both for endemic gaming companies and for the tech giants such as Netflix and Microsoft that hope to capture more gaming business.
In an age marked by generational and geographical differences, streaming serves as a bridge — catalyzing conversations and new friendships through shared stories.
As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts.
