WTF is the CTV tech stack?

While video advertising, and CTV advertising specifically, has gained momentum over the past several years, many advertisers are still determining what they need when starting a connected TV marketing program. Identifying how the CTV-specific tech stack works is critical to understanding how to make the most of the channel.

In this WTF guide, Digiday and Unruly unpack the key elements CTV advertisers need to be aware of, the ways they differ from a typical programmatic digital advertising stack and how all the pieces fit together to create a cohesive CTV-specific setup that sets advertisers up for success in the space. Download it to learn:

Sponsored by: Unruly

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