ID bridging, and its darker form ID spoofing, are casting a longer shadow in the programmatic market.
WTF is the difference between ID bridging and ID spoofing? ID bridging, and its darker form ID spoofing, are casting a longer shadow in the programmatic market. Additional coverage: Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. At the moment, EA has four active job listings for ad tech roles, which went up on various job boards beginning in late May. Jessica Berger, svp of innovation for Publicis Media, finds that testing new technologies is sometimes about building off of existing trends and techniques – while being able to embrace rapid testing and versatility. Amidst the artificial intelligence hype cycle, shoe and accessories retailer ALDO is working to lay its own internal AI foundations, expectant that the tools evolve from hopeful hypotheticals to mechanisms that deliver business results. Other things to know about There are a few spots left to join us this Thursday, July 11, for the Digiday Publisher Golf Outing, taking place just outside of NYC. Secure your pass here or sign up for the golf clinic for beginners. Discover how streaming TV transforms family bonds and offers brands new ways to connect with audiences through Disney Advertising’s ‘Generation Stream: Family Edition’ study. Sponsored by Disney Advertising. As ad spend is set to hit $130 billion by 2025, mobile in-game video offers a premium, brand-safe environment that’s out-competing other channels. Sponsored by Zynga. | | |
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