While many see retail media as a point-of-purchase opportunity, it’s ripe for delivering ads across the entire shopping journey to drive consumers down the funnel.
Open marketplace revenue is down 25%, and addressability is hovering at approximately 30%. In response, publishers are moving beyond OMP revenue and focusing on direct-sold strategies.
As the Australian design platform, founded in 2013, continues to build AI tools, it’s still figuring out how much its marketing efforts should call attention to its AI.
During BFCM, flashy messaging and deals will only get marketers so far. Values are in play, and consumers prefer to shop with brands that can show they’re socially responsible, even during the busiest shopping seasons.
