The platform still struggles to convince advertisers that the app is taking brand safety seriously enough.
howdy! howdy! | Gaming & Esports | | Why decoupling from FIFA could spark a brand partnership renaissance for EA FC | | The impact of EA FC’s decoupling from FIFA has already been visible via recent partnerships with brands such as Pepsi. Previously, FIFA’s long standing relationship with Coca-Cola would have prevented the game from integrating Pepsi in many ways, although the beverage brand had previously gained a toehold inside the game through its sponsorships of other real-life football leagues. | | |
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