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Xbox Snags The Walking Dead’s First 6-Second Ads It's also sponsor the red carpet livestream for Sunday’s premiere By Jason Lynch Just two weeks after AMC began looking for a brand to buy the first six-second ad to appear in a linear scripted show, the network has stuck a deal with Xbox. The Microsoft-owned company has purchased the six-second ad slots available in The Walking Dead's second and third episodes--airing Oct. 29 and Nov. 5--as part...
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Linda Yaccarino on Netflix Ratings and Why New Measurement Models Will Keep NBCU Ahead of Facebook The chance ‘to own attribution is a big deal,’ said the ad sales chief By Jason Lynch Nielsen made a big splash this week by announcing that it will finally begin to publicly share ratings for Netflix shows, but NBCUniversal ad sales chief Linda Yaccarino wishes the company would focus more on improving its current measurement platforms instead of creating new ones. Yaccarino spoke with Adweek during Wednesday's Brand Genius gala, which...
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