From the Operators

Nathan Kontny of Highrise shares the story of discovering that their product was less about solving the immediate problem and more about enabling operators to do what they love in “What’s my purpose?”

Andrew Breen of Outshine has a guide to making decisions around choosing marketing tech based on integrations, positioning, and need in “The Hidden Costs of Martech Adoption”

Jasmine Bina of Concept Bureau uses Tesla, SoulCycle, and Chanel to demonstrate three specific places you need to “dig” in order to find your brand story in “Dig Deeper: The Secret To Gripping Brand Narratives”

Andrew Jones of Tradecraft claims that the MVP is useless if you don’t constantly and consistently embrace user research when first starting to build a product in “Product Design, a Roadmap to MVP”

The deadline to apply to the next YC batch is tonight, and if you’re applying we recommend checking out “Y Combinator’s Founding Principles”

From the Investors

Joseph Floyd of Emergence Capital Partners spoke with co-investors from other seed-stage firms, asking them a number of questions focused on what it takes for founders to raise a seed in “How to Raise Seed Capital”

Elizabeth Kraus of MergeLane has a step-by-step guide for founders to keep documents and information organized while going through a diligence process in “Organizing Your Docs to Prep for Investor Due Diligence”

Li Jiang of GSV Capital has a set of 8 questions (and the motivations behind them) that fundraising founders can expect to be asked in “8 Questions I Ask Every Startup”

Steve Schlafman of RRE Ventures asks whether it is “possible to create a platform or system to identify and train the next crop of top venture investors” in “Decoding the Qualities of a Great VC”

David Pakman of Venrock dives deep into the importance, calculation, and analysis of churn for consumer subscription businesses in “Churn is the single metric that determines the success of your subscription service.”

Tom Ebling of General Catalyst has a list of do’s and don’ts for founders to make sure they’re getting the most out of their board (and meetings) in “A board is a terrible thing to waste”

If you want to find the next company you should sell to or invest in, Mattermark Standard is now just $49/month.

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We also track investors, from small firms to the biggest VCs in the world, aggregating investment activity over thousands of funding rounds. YOU can take advantage of this data in Mattermark starting at $49 per month, with no annual commitment.

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From the Investors

If you want to find the next company you should sell to or invest in, Mattermark Standard is now just $49/month.

Want to see your content in the Mattermark Daily?

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