There was a look of silent resignation in the senior marketer’s eyes. They had just been asked to explain how prepared the team was to lose the ability to track many of the people who use some of the world’s most ubiquitous technologies — Apple’s mobile devices. Their answer was unsurprisingly vague. Behind the scenes, marketers have been scrambling for answers in the days following Apple’s “early spring” deadline for its crackdown on companies using its Identifiers for Advertisers to track people. Read more below. Other things to know about | | |
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| The Programmatic Marketer | | | | Apple’s crackdown on companies tracking people who use its mobile devices is close. The ad industry does not look ready. | | |
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howdy! | Equality and Opportunity | | | | Media companies pay lip service to diversity, equity and inclusion efforts, but their Black employees and employees of color want to be compensated for contributing to that work. | | |
| Sponsored by Sharethrough | | | | Supply path optimization exercises can be long, involved processes with dizzying amounts of data — but they always offer the promise of improving advertisers’ performance. | | |
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howdy! | The Programmatic Marketer | | | | Walmart’s automated ad-buying tool will likely benefit from advertisers’ familiarity with The Trade Desk’s DSP and Amazon’s ad tech. | | |
| Sponsored by Healthline Media | | | | For brands, media buyers and marketers, understanding the vitamins and supplements audience can prove a challenge — but getting the formula right unlocks powerful advertising opportunities. Join this virtual panel on March 2 at 2 p.m. ET and tap into Healthline Media’s top predictions about how vitamins and supplements will be adopted, ingested and valued in 2021. | | |
howdy! | The Confessions | | | | In this edition of Confessions, an exec lays out why agencies need to focus on inclusion first to create an equitable and diverse culture. | | |
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| Sponsored by sticky.io & Kount | | | | New research finds that e-commerce fraud has skyrocketed over the course of the past year. Nonetheless, many brands and retailers aren’t fighting fraud with measures that are commensurate with the threats they face, while others are turning to new fraud mitigation tools and technologies. | | |
howdy! | DTC Era | | | | Another DTC company hopes to tweak its approach media spend on Facebook to diversify ad dollars away from the platform. | | |
howdy! | Future of Work | | | | The idea of returning to the office still seems such a remote concept, but once it does happen, it won’t be in a way we recognize. Office layouts will more commonly resemble a home-like atmosphere. | | |
| Beyond Ads | | | | Known for on-stage renditions of original magazine stories, Pop-Up Magazine pivoted to virtual experiences and at-home activations. |
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