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| This three-part certificate series will help you transform your best intentions into actionable plans with measurable goals. |
You’ll master these top 10 skills: - Define and set more meaningful goals and objectives
- Incorporate SEO into your measurement program
- Apply the latest Barcelona Principles to everything you produce
- Understand and implement smarter KPIs across your content mix
- Design bespoke metrics that reflect your contribution to the bottom line
- Select the best possible measurement tool for your specific metrics
- Analyze data using Excel Pivot Tables and extract actionable insights
- Use Google Analytics 4 (GA4) to show how you’ve moved the needle
- Design an integrated measurement dashboard that merges internal and external, digital and traditional media, events and social outreach
- Earn the C-suite’s respect (and a bigger budget) by delivering results and ROI
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| Join to beat data overload to successfully track — and improve — your communications results. You’ll receive assignments, a certificate of completion and a measurement plan you can tailor to your organization. |
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| You’ll pay one registration price for the entire series. If you can’t attend one or more of the sessions live, you’ll receive the on-demand version. |
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