Did you know that only one in five adults purchases original art?

Stereotypes and insecurities keep your average consumer far from the art market. Art is expensive. It's a lifelong commitment. And don't even get us started on those judgy galeristas...
But before you despair, guess how many of those same skittish art lovers want a beautiful home? That's right, the home decorating market is a $660 billion behemoth.
Learn how to capture more sales by positioning your art as the centerpiece of a homeowner's decor. And if you're worried that sounds like selling out, you can rest easy. The likes of Picasso and Kandinsky delighted in everyday homeowners having access to their affordable art.