| | Variety's INNOVATE Summit presented by PwC 12.5
The summit is Wednesday - Last chance to register. |
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The Future is Direct-to-Consumer |
| Today’s entertainment on-demand loving audience has quickly built a complex streaming economy, with a new group of media power players calling the shots. In a crowded field, the streaming elite debate what comes next for this industry. |
| Dwayne Benefield
Head of PlayStation Vue
Sony Interactive Entertainment |
| Ken Blom
SVP Ad Sales & Branded Distribution
BuzzFeed |
| Rob Gelick
EVP & GM
CBS Interactive
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| Rebecca Glashow
Co-Head
Awesomeness |
| Michael Riley
GM
Ellen Digital Networks |
| - MODERATOR -
Jay Tucker
Exec.Director, Center for Media, Ent. & Sports
UCLA Anderson School of Management |
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Just Give Them What They Want!
Brands + Tech for a Personal Experience
Entertainment and consumer brands are fiercely working to stand out in a sea of media options – and see personalization, customization and experiential marketing as the key to attracting attention. Top execs weigh in on how they work to differentiate themselves. |
Danica Calderhead
Director, Brand Strategy
Dash Hudson |
| David G. Edwards
SVP Digital Marketing
Lionsgate |
| Chris Massey
SVP Global Data Strategy & Transformation
Universal Pictures
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| Erin Weir
SVP Marketing Strategy
ABC Entertainment |
| - MODERATOR-
Sabina Schneider
Chief Solutions Officer
Globant |
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| Spotlight
Conversation
The Risks & Rewards of
Celebrity Partnerships with
Janet Comenos, CEO and
Co-founder of Spotted
Find out how Spotted's analysis is
helping uncover hidden celebrity risks
and why it is important to quantify
these partnerships. |
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Keynote Conversation with Conversant Join Conversant Media's SVP of Sport & Entertainment Partnerships, Matthew Weisbecker, to explore the ways his team is approaching the complex realm of personalized advertising. What role does data play and how is the Conversant team creating a unique experience for each individual user?
Weisbecker explains this and more on December 5th.
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| Data Leading the Consumer Journey to Purchase A look at the new abilities to tap into real-time TV data for cross-channel media activation. How is the multi-touch viewer attribution indicating purchase activity?
Moderator:
Janko Roettgers, Senior Silicon
Valley Correspondent, Variety
Panelists:
Jarvis Mak, Chief Customer Officer, Alphonso
Abbey Thomas (pictured), Chief Marketing Officer, Tremor Video DSP |
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Partnership Inquiries: Please contact abullard@variety.com
Press Inquiries: Please contact erik@theleadpr.com |
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