An unstable TV programming and viewership landscape is pushing advertisers to buy inventory in TV’s scatter market to hedge their traditional buys.
| Advertisers used to pool ad dollars into linear TV because it offered scale -- and parts of the weekly calendar -- that no other media could. But the declines in viewership, particularly in live sports, are turning advertisers' plans upside down. Read more below. An unstable TV programming and viewership landscape is pushing advertisers to buy inventory in TV’s scatter market to hedge their traditional buys. As clients leave The Richard Group after a tumultuous week, the question is what kind of relationship those clients will want with their next agency. The corporate wellness market is estimated to be worth over $97 billion by 2027. The implications for corporate HR are profound. Instagram’s “paid partnership” is finally being rolled out to users globally across its platform — following an investigation into misleading online endorsements by U.K. regulators. McLaren tried to turn the spring’s sports pause into an esports opportunity. It made progress with advertisers, though there’s still a long way to go. Other things to know about Join us at the Amazon Strategies Virtual Forum where we’ll dive deep into the changing e-commerce landscape, including everything from how to generate DTC site traffic on the platform to advertising against competitors. See what else we’ll be covering and secure your spot today. In this comprehensive new guide, marketers will learn measurement-based techniques for optimizing campaign ROI, including tips for analyzing the path to conversion and best practices for solving multi-channel attribution challenges. Sponsored by Claritas. | | |
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