Brands are finding the move in-house less smooth than they hoped for.

For Digiday+ members: Jeffrey Katzenberg might be pitching Quibi as a "mobile-first" video streaming platform, but that doesn't mean Quibi will only be available on mobile devices -- it appears the TV screen is also part of the plan.

In a new interview, Carolyn Everson, Facebook's vp of marketing solutions, shares her message to marketers has been this year after so many scandals.

From Digiday magazine: Amazon has an exploding opportunity in selling advertising. It's also got a potential reckoning on its hands.  

Enter for your chance to become a Digiday Future Leader Awards winner. Don't wait: The entry fee rises at midnight tomorrow.

 

'You have to have support from the C-suite': Brands struggle with moving marketing in-house

Ilyse Liffreing

Brands are finding the move in-house less smooth than they hoped for.

Video Briefing: 'Mobile-first' Quibi is also targeting TV via OTT

Sahil Patel

Jeffrey Katzenberg has described Quibi as a mobile video streaming service, but the company is also thinking about distribution on streaming TV platforms such as Apple TV, Roku and Xbox.

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How values and motivations are shaping today's evolving consumer

Sponsored Content resonate

By the end of 2018, retail sales are expected to surpass the previous year by 5.1%, while online sales will be up 14% and in-stores sales will climb 3.5%. It's a bright future for brands and retailers, but shoppers are inundated with product and retail choices. Sponsored by resonate.

Facebook's Carolyn Everson: Privacy is 'the foundation of our company'

Kerry Flynn

Not unlike Apple’s Genius Bar, Facebook representatives will help any passerby with questions they have about Facebook on Dec. 13 in Bryant Park.

Striking the balance: Amazon needs to figure out where its priorities lie

Shareen Pathak

As Amazon grows its ad inventory, it's also going to have to figure out at what point there are too many ads.

Seen & unseen: How marketers use computer vision

Sponsored Content GumGum

For marketers, visual content has quickly become the primary canvas for telling stories and influencing consumers. But this surge in visuals makes it that much harder to stand out and avoid some brand-unsafe associations. Sponsored by GumGum.

Video: What digital video advertising has in store for marketers in 2019

Sponsored Content FreeWheel

In 2019, we will see the fight for content intensify, whether in terms of production or for the purchase of exclusive rights, content or programs. Premium video is no longer about choosing branding over performance: it is about having both at once. Sponsored by Freewheel.

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Events Title
 
December 10 - 12, 2018
Digiday Brand Summit
Palm Springs, CA
 
Regular Deadline:
December 14, 2018
Digiday Future Leader Awards
 
Extended Deadline:
December 14, 2018
Digiday Video Awards
 
 

ALL EVENTS

 
 
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