At Mozilla, we share these same concerns. In fact, greater consolidation affects so many parts of the web – there are just five tech companies that control most of our online experiences globally today. If a very small group of companies continue to be the gatekeepers of our online lives, we’ll all experience fewer innovative and safe products.

For the internet to fulfil its promise as a driver for innovation (and to feel more like you’re actually in control), we need a vibrant market with true choice and competition. We believe that you should be able to authentically choose your own adventure online and be seen as a contributor and co-creator of a better web—and not a product to be bought and sold.

Let's take Black Friday back—stand with us to demand better business practices, and policies that put you first! Donate to the Mozilla Foundation today to help our researchers and campaigners fight for real choice and more consumer power.

And if you want to learn more about the latest wifi-enabled gadgets and data hungry services on offer this fall, check out our Privacy Not Included buyer’s guide to help you make smart choices to protect your privacy.

Your gift today helps us build the future of the web that is filled with a vibrant number of choices for shopping, content, connection and more.

Ashley Boyd

VP Advocacy + Engagement
Mozilla Foundation