Interviews with senior-level and junior-level employees inside agencies reveal a pattern of bullying and verbal harassment inside ad agencies. Some pinpoint the prevalence of bullying to agencies' culture of rejection, "thick skins" and the power imbalance inherent to services businesses.

Internet-enabled TV is emerging as a valuable inventory source for TV networks to offset linear viewership declines and for digital publishers to push larger ad packages. However, publishers are treating their connected TV inventory so preciously that it is frustrating advertisers interested in programmatically purchasing ads streamed on households' biggest screens.

For Digiday+ members: Facebook is still paying for Facebook Watch shows, but the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue.

Podcasts have caught the ears of marketers at Benefit Cosmetics.

Yesterday we announced the shortlist for the first-ever Digiday Future Leader Awards. Check out the finalists here.

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'You need a thick skin': Ad agencies grapple with workplace bullying

Shareen Pathak

Bullying and verbal harassment are common problems inside ad agencies.

'The opportunities are being throttled': Internet-enabled TV is missing out on programmatic ad buys

Tim Peterson

Programmatic investment in connected TV advertising is being hampered by higher prices, fluctuating inventory availability and targeting limitations.

 

The data bridge: Linking offline and online data for comprehensive B2B targeting

Sponsored Content AdDaptive

Some marketers think B2B advertising is fine the way it is. They think their ROI is as good as it can be. They think their data works well for them. But they're wrong. Sponsored by AdDaptive.

Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Sahil Patel

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue.

'It's not a sales tool. It's about sentiment': Benefit Cosmetics eyes podcast ads

Seb Joseph

Podcasts are the ad placement du jour at Benefit Cosmetics.

WTF is customer intelligence?

Sponsored Content IgnitionOne

Today's consumers are more connected ever, active across an ever-evolving array of channels and devices, which results in tons of detailed data. In order for marketers to fully make the most of this deluge, they'll have to understand it effectively -- or else they'll risk drowning in an ocean of data. Sponsored by IgnitionOne.

Trends, predictions and pitfalls: What we can learn from digital payment transparency

Sponsored Content OAREX

In the digital media industry, there's a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX.

 
 
Events Title
 
Shortlist Announcement:
February 19, 2019
Digiday Future Leader Awards
 
Last Chance Deadline:
February 22, 2019
Digiday Content Marketing Awards
 
Last Chance Deadline:
February 22, 2019
Digiday Media Awards Europe
 
 

ALL EVENTS

 
 
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