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Who is the Gluten Avoidant Customer? You may be surprised and may be missing out on Marketing and Merchandising opportunities. Join as we unveil new consumer insights into this less understood consumer sector and share your thoughts from the field.
Join the Gluten Intolerance Group and New Hope Network as we report on new research findings about consumer attitudes and purchase behavior related to gluten free products, followed by a lively interactive discussion about the value of certification for a wider consumer base.
While those with diagnosed health conditions related to gluten intolerance continue to represent the core consumer seeking gluten free certification on products, new research is indicating that the market today for gluten-aware and gluten-avoidance is bigger and broader. Today's consumers maintain a variety of motivations for their specific dietary choices, and the gluten-avoidant customer interested in reducing gluten intake is looking for ways to help simplify purchasing choices.
These consumer segments, while secondary, are larger than the core. The need for gluten free certification on products, and opportunities for improved targeted category management and product sales, are larger than ever.
Join us for this round table discussion, learn about the new market research findings, and discover the white space for brand-holders and retailers alike related to the "gluten-avoidant" consumer so that you can optimize your product pipeline, certification needs, and merchandising. Learn and share – we want to hear from YOU and learn about your business pain points and how you view opportunities in this growing consumer products sector.
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