Horizontal saw an opportunity to take on the Deloittes and Accentures by specializing in Salesforce, and servicing the back-end needs of companies looking to draw customers in with strong CSR chops.
| Though most of marketing is experienced and evaluated on the front end — what the target customer sees or hears — there are times when back-end adjustments and improvements move the proverbial sales needle just as effectively. That was the motivation behind Horizontal Digital, a digital consultancy that specializes in building and optimizing web and mobile experiences for a wide variety of companies, from casinos to shipping firms. Read more below. Horizontal saw an opportunity to take on the Deloittes and Accentures by specializing in Salesforce — and servicing the back-end needs of companies looking to draw customers in with strong CSR chops. The Digiday+ Future of TV Briefing this week looks at how the playing field among major subscription-based streamers is shaking out as Netflix looks to redouble its grip, Disney+ foresees slowing subscriber growth and others prep expansion plans. Ahead of the United Nations COP26 climate conference in Glasgow in November, what can companies do to minimize their environmental impact? DreamHack events were popular, but they lacked a cohesive identity, instead straddling the line between the moneymaker of esports and the broader gaming scene from which the festival emerged. At the moment, Capti users can choose between a more traditional virtual biking experience, in which they can bike around computer-generated tracks, and a gamified experience in which they collect coins and chase dragons. Other things to know about The Digiday Technology Awards finalists have been announced. See the full list of this year's nominees. Social movements are changing the way consumers shop and engage with brands, and brands are changing their marketing strategies in response. Sponsored by Vericast. While the user experience isn’t something that can be quantified, its effects are seen across every metric — finding a way to maximize this while keeping revenue in mind is key. Sponsored by Video Intelligence. | | |
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