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You’ve Sold Your Idea to the Client. Here’s What You Should (and Shouldn’t) Do Next Susan Credle and other top creative directors reveal the best advice they ever got in their careers By Tim Nudd After selling a creative idea through to the client, it's tempting to think the rest is all rote execution. In fact, it should just be a blueprint. In our latest "Best Advice I Ever Got" video, FCB's global creative chief, Susan Credle, explains that you can, and should, go and explore the idea further--as one...
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Grey Names a New Global Chief Creative Officer 18 Months After Tor Myhren Left the Role John Patroulis joins the agency from BBH By Patrick Coffee Grey Worldwide today announced that it has hired a new global chief creative officer. The incoming CCO, John Patroulis, who most recently served as creative chairman at BBH New York, brings more than two decades of agency experience to the role in which he will lead Grey's flagship office while working across its global client...
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Facebook Is Hiring 3,000 People to Help Prevent Suicide and Murder Videos From Being Shared After a string of disturbing incidents By Marty Swant Facebook is hiring 3,000 more people for its community operations team, which reviews sensitive material to keep violence, hate speech and child exploitation off the platform. The move brings the division up to 7,500 employees. In response to a string of disturbing videos that have surfaced on the social network in recent weeks--such as a...
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IPG Mediabrands Global CEO to Step Down as Agency Shifts to Focus on Data Henry Tajer will not be replaced By Patrick Coffee Henry Tajer is leaving IPG Mediabrands after serving as global chief executive officer for two years. The Wall Street Journal first reported the news on Tuesday afternoon. Philippe Krakowsky, the network's European vice president, chief strategy and talent officer who was elevated to the global chairman role last February, will assume Tajer's responsibilities moving forward....
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Refinery29 Aims to Help Brands Connect With Women IRL Including focus groups and workshops By Lauren Johnson While most digital media companies pitch new online video series during their NewFronts events, Refinery29 said today it wants to help brands connect with women offline. Last year, Refinery29 opened The Empathy Lab, a joint program with the Columbia University's Digital Storytelling Lab, setting up focus groups to gather information about how power is represented...
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Sam Adams and Its New Agency Launch a Fresh Summer Campaign as the Craft Beer Wars Heat Up MMB promotes its hometown brew By Patrick Coffee The beer world looks very different today than it did when Jim Koch started Boston Brewery and its core brand, Sam Adams, back in 1984. As the biggest global beer-makers merge and buy up smaller operations, one of the original craft breweries looks to reestablish its place in the market. This task now falls to...
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72andSunny Continues Its Global Growth With New Offices in Singapore and Sydney Expands into Asia-Pacific region By Erik Oster 72andSunny is expanding into the Asia-Pacific region with new offices in Singapore and Sydney. "Since our inception, access to talent has always been our motivation for growth," 72andSunny founder and creative co-chair John Boiler said in a statement. "The radically diverse cultures and innovative spirit across this region inspired us to to finally jump in....
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