Hey there. Welcome to the WardsAuto Dealer 5 for Friday Feb. 22. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:
1.
With the Oscars coming up, here are tips on what dealers should do with awards they and the vehicles they sell earn.
Change drives opportunity. What’s driving you? The automotive industry is changing—fast. Changing technology means innovation. Changing buyers means you need to keep up. Change is breathing new life into your life’s work. Depending on how you look at it, that’s good. Ready to change your perception about change? Start here: http://dealertrack.com/dms
2.
What do Lincoln, Chevy, Volvo, Buick and Toyota have in common? Led by the latter, they placed in the latest ranking of most-watched auto ads. See all five spots here.
Kelley Blue Book Instant Cash Offer. Get to “yes” easier. The Kelley Blue Book Instant Cash Offer tool is modernizing with two new enhancements to drive inventory and sales. With increased sales opportunities, you can say “yes” to more customers. Align yourself with the #1 most trusted third-party automotive brand. Learn more >>
3.
Tesla’s turnover continues as its legal chief departs after two months on the job.
