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Young Sheldon and The Good Doctor Are Among the New Fall Shows Buyers Like Most But they won’t be watching 9JKL By Jason Lynch Last week, Adweek looked at all 19 of the new fall TV broadcast shows to determine which ones are worth watching and most worthy of a media buy. As the new shows begin premiering this week, several media buyers have pointed to some of the same freshman programs as being the most likely to connect... Read more » |
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Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers Viacom will relaunch the net on Jan. 18 By T.L. Stanley Oxygen rolled out the yellow crime-scene tape and ripped-from-the-headlines stories and invited armchair detectives to test their sleuthing skills in a recent rebrand of the NBCUniversal-owned cable channel. Unofficial tagline: It's not your grandmother's true-crime network. This comes on the heels of other full-scale makeovers (A+E's H2 to Viceland) and shifts in focus (USA dropped... Read more » |
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