| To those who celebrate, have a healthy and happy Thanksgiving! For my family, now’s the time to gather all the ingredients to make sure everybody has what they like. (Three kinds of stuffing — for those who savor, or are repulsed by mushrooms and olives.) It all comes back to customer experience (and time with family and friends, of course!). When you’re done auditing your Thanksgiving checklist, check out contributor Annette Franz’s checklist for CX tech audits. Then everybody will be happy customers for the holidays! Also today, contributor Zac Stucki offers three helpful ways to reverse marketing-induced customer churn. Chris Wood
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