Finnish cultural tradition of sauna gains steam in Minnesota
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| | Finnish cultural tradition of sauna gains steam in Minnesota |
When the COVID-19 pandemic hit, backyard sauna building took off in the state. Now a growing number of self-described “saunapreneurs” in Minnesota are helping take the experience to the masses.
“I think there’s a renaissance happening,” said Justin Juntunen, founder of Cedar and Stone Nordic Sauna in Duluth, which hosts a public sauna on the Duluth Harbor and also builds custom saunas for people around the country.
“Sauna has the potential to do what yoga has done in the past 10-15 years, from this crunchy, niche thing, to now there's a yoga studio in every neighborhood of every city and in many small towns. Sauna is doing a similar thing," he said. | |
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