Hi John,

Many B2B marketers are getting more budget in 2025, but is that translating into better ROI? Not always. Over 37% of B2B marketers say long sales cycles are a top challenge to making the most of their spend, according to a new EMARKETER survey created in partnership with Demandbase.

How can you make every dollar count? Download our survey report, “From Ad Waste to ROI: How B2B Marketers Can Do More With More,” to explore how a data-driven approach can help you target the right customers in the right channels. 

You will learn:

• Where B2B marketers are investing budgets for the biggest bang
• Why finding and engaging the right buying groups is a struggle
• Practical strategies to improve lead nurturing and sales alignment
• How AI is streamlining B2B segmentation and content creation

Sincerely,
EMARKETER Studio

Created in partnership with Demandbase.