In association with our sister brand, Influencer Intelligence, we're pleased to present our ground-breaking industry trends report Influencer Marketing 2020.
The detailed study surveys over 1,100 brands and agencies and 500 consumers on influencer marketing and the opportunities and challenges shaping the future of this increasingly critical segment of digital marketing.
Download your free copy and find out how you could start or transform your influencer marketing strategy for 2019 and beyond.
Key findings include:
90% of marketers say proving authenticity is critical to the future of influencer marketing.
The majority of consumers express a preference for influencers who create authentic, engaging content.
61% of consumers, aged 18 to 34, have at some point been swayed in their decision-making by digital influencers.
The number one choice for leading brands and agencies worldwide, Influencer Intelligence combines data science and social analytics with best practice and specialist advice to equip marketers with the data, insights and skills they need to deliver successful influencer marketing campaigns.
