Bud Light taps social to give away lifetime Super Bowl tickets | Cadbury gives live joy this holiday season | W+K Portland, Secret tout the importance of a good deodorant
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Bud Light is following in Willy Wonka's footsteps by randomly placing 37,000 gold Super Bowl 51 cans in beer packs to give consumers the opportunity to win annual Super Bowl tickets for life. People who find a gold can should take a photo and post it on Instagram, Facebook or Twitter using hashtags #SBTix4Life and #Sweeps to enter the contest. FastCoCreate (11/22)
Wieden & Kennedy Portland's new campaign for Secret humorously shows why women should use the stress-tested deodorant. A 15-second spot shows a woman drying wet patches under her arms in the office bathroom, but when a colleague walks in she pretends to be practicing yoga and greets her by saying, "Namaste." Advertising Age (11/21),Adweek (11/22) Booze brands getting social media right Promoting alcoholic beverages responsibly can be a challenge but columnist Nikki Gilliland highlights eight brands that have it mastered. Kronenbourg focuses on fun videos, while Jack Daniels replies to most social comments to boost engagement with fans. eConsultancy.com (11/24)
Building Blocks of Buzz
Use short films and documentaries to woo fans Taking examples of branded video content, columnist Krystal Overmyer covers the benefits of using short films and documentaries to build an audience. "If you want to have a human connection with the consumer and you want them to share it, you need to create something more relatable and authentic," says Geoffrey Campbell, senior director of content and production at MediaCom. The Content Standard (11/26)Google boosts features for app advertisers Google has introduced three new methods for marketers to tout their app campaigns, including AutoDirector, which creates automated video spots by drawing in ratings and visuals from the Google Play store or App Store and setting them to music. The platform is also introducing ads to its "You might also like" feature, and it is letting advertisers target Android users based on their in-app purchases. Marketing Land (11/22)How to capture mindful consumers, as Coca-Cola has Coca-Cola's recent diversification into the functional and healthful segments is on trend with the needs of the mindful consumer, writes Kathy Eng of OMD. As customers increasingly lose interest in shopping for shopping's sake, it is in the interest of brands to consider, and promote, the sustainability and longevity of their products, she writes. BandT.com.au (Australia) (11/22)
Words from WOMMA
Don't miss out on early bird pricing for TALK 360° | The WOMMA Summit Register by Dec. 31st and save $300-600 on the can't miss two-day event in the heart of New York City on April 26-27, 2017. TALK360° | The WOMMA Summit is the premier word of mouth and social media marketing conference showcasing the best and brightest thought leaders, case studies and groundbreaking research for every level of marketer. Don't miss out on this exclusive educational and networking event. Register now.Webinar: How to effectively leverage the power of Mom Influencers On Wednesday, Nov. 30 from 12 to 1PM CST, join Erica Ehm, CEO of Ehm & Co and Krista Webster, President of Veritas, to learn about what mom is doing online, how she is making purchase decisions, and how top brands can leverage the power of mom influencers. They will also unveil exclusive results from a recent study on "moms as influencers" and how they see their role in the social space. Register now.
