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Hi, I wanted to pass along a discount code for you to attend our virtual Public Affairs & Speechwriting Conference on Wednesday, February 21. Use code SAVE100 when registering to receive a $100 discount. Early Bird pricing ends next Wednesday, January 24. This pricing, along with your discount code above, would give you the lowest rate to attend the conference – a $250 savings! We’ve structured our agenda to address the challenges you face in your day-to-day job as you communicate critical issues. Whether it be securing trust, capturing authenticity, or handling high-stakes issues, our presenters will offer you solutions and strategies so you can deliver success to your organization. Some of the topics we’ll cover include: Hot-button backlash: How orgs did (or didn’t) speak out on the Israel/Hamas conflict — plus why/when/how to respond to issues ranging from gun control to abortion rights. New survey results: Top challenges and solutions to help overloaded teams build bridges during a divisive election year — as reported by thousands of your peers. Impactful rhetoric: How to elevate speeches and in-person advocacy with rhetorical devices like metaphor, parallelism, anaphora, chiasmus (a JFK favorite) and more. Ethical persuasion: Psychology techniques to create action-inspiring speeches that prioritize honesty and transparency without exploiting fears or misinformation. AI and deepfakes: How to enhance stakeholder engagement and legislative tracking with AI analytics and messaging — plus how to guard against deepfake threats. Inclusivity matters: How to effectively reach all segments in your communities or stakeholder groups with culturally appropriate messaging even amid DE&I clawbacks. PIO’s crisis playbook: Essential crisis and cybersecurity strategies — including risk assessment protocols, rapid-response incident management flowcharts and more. Solving for Twitter/X, Meta and TikTok: How to retain and reach stakeholders amid social media upheavals — from Twitter/X and Meta lawsuits to TikTok bans and more. Adaptable public affairs strategy: How to inform and influence new audiences and communicate change so it’s opportunity-based instead of fear-based. Misinformation, fake news and you: Bold solutions and myth-busting steps you can take now to restore public trust in your institution, organization or execs.You can check out the full details for the virtual conference here and register to attend here. Please let me know if you have any questions about the program and I look forward to seeing you (virtually of course) next month! Don’t forget to use code SAVE100 to save $100! Have a great day, Kimberly Egan |
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