Google is now using your emotions to help advertisers target you â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â  ;â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â
What Kim's Watching March 4, 2020
Featured videos from Komando.com
Wants, needs and emotions â What drives our Google searches?
Online marketing is all about connecting with your customers and giving them a reason to spend money with you over the competition. Spoiler alert: Itâs not easy to stand out. Kim talks to Justin De Graaf, Head of Ads Research and Insights for Google, about why we make the decisions we do online and what drives our clicks.
Is your tech infected with a virus? How to tell if youâve been hacked
Hackers have so many tools at their disposal to infiltrate your tech with malware or keyloggers to track your activity. Worried your phone, laptop, desktop or tablet has been hacked? Kim walks you through some warning signs your device is at risk â and what you can do about it.
More videos from Komando.com
The era of fake writing is upon us
It can be fun to see what your phone predicts your next word will be when you're texting. That simple algorithm uses computer learning to guess and predict the way humans speak and write, and itâs getting better and better every day. In fact, it might grow to be a huge problem in the future.
What happens if thereâs a pandemic?
With global media coverage, the coronavirus has taken center stage in world news. Many are starting to use the word âpandemic.â But what does this mean? Is it different from an outbreak or is it just any other illness, like the flu? The term âpandemicâ actually means something very specific.
Kim's favorites
Online advertising: How it works and whatâs coming for consumers
Everywhere you go online, there's someone trying to sell you something. In fact, digital ad spending overtook offline, traditional ads in 2019. Google may be a leader in online advertising, but it's not the only option. Kim talks to Heath Schaffer, CEO and founder of NicheREV, about other options publishers are using to maximize their profits and what it means for consumers.
Tech can be poorly designed, but copying nature helps
When engineers are creating a new piece of technology, they hit different snags throughout the process. Sometimes theyâre incapable of solving design issues that keep their device from working properly. When this happens, they turn to the most prolific engineer in the world: Mother Nature.
A note from my sponsor
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