YOUR DAILY DOSE OF MARKETING Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. Our News 30 June 2023 Shopify TIKTOK'S GUIDE: CONVERTING FANS TO CUSTOMERS ON ECOMMERCE (2023) TikTok's rapid growth presents a golden opportunity for brands to connect with customers and boost online sales. Discover why businesses,... 30 June 2023 Marketing Week L'ORÉAL LEADS THE WAY WITH CROSS-MEDIA TRACKER TRIAL, A POTENTIAL 'REVOLUTION' L’Oréal, EE, P&G, Unilever, and PepsiCo are participating in the first trials of ISBA's cross-media measurement tool Origin, which... 5 July 2023 Digiday MAGIC SPOON'S SUCCESS: MILLENNIALS AND GEN Z FLOCK TO NEW CEREAL COMPANY ON TIKTOK AND INSTAGRAM Cereal brand Magic Spoon is adjusting its social media strategy to engage younger customers. They are letting non-influencers try the... 30 June 2023 Digiday MEDIAMATH SEEKS BANKRUPTCY PROTECTION MediaMath, a major player in digital media, has filed for bankruptcy protection after failed negotiations with potential buyers. This... DON'T SKATE OFF WE'VE GOT MORE 4 July 2023 Morning Brew META TO LAUNCH THREADS, THE THURSDAY TWITTER RIVAL Meta's upcoming microblogging app called Threads, set to be released soon, is arriving at an opportune time as disgruntled Twitter... 29 June 2023 TechCrunch TYPEFACE RAISES $100M AT $1B VALUATION, PIONEERING GENERATIVE AI FOR BRANDS Typeface, a prominent generative AI company, recently completed a successful Series B funding round, securing $100 million in investments.... 28 March 2023 Marketing Dive PEPSI'S MAXIMALISM EMBRACE: FIRST VISUAL OVERHAUL IN 14 YEARS Pepsi, known for its creative collaborations like the recent Peeps partnership, is shaking up its visual identity to match the lively...

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