Your end of week marketing digest by The Daily Marketer
| | | YOUR DAILY DOSE OF | | MARKETING | | Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. |
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| | Our News | | | | | | FOSPHA STATE OF ECOMMERCE ADVERTISING Q2 2023 | | Fospha’s State of ecommerce for Q2 2023 reveals explosive growth of TikTok, PMAX dominance over pure search and soar in paid social... | | |
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| | | | Retail marketers lean on artificial intelligence to optimize CTV campaigns | | Retailers are using AI to optimize advertising efforts, particularly in digital video, such as connected TV (CTV) and social video. | | |
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| | | | | | Adobe launches generative AI tools aimed at marketers | | Adobe unveils Adobe Sensei Generative AI Services, a set of enterprise-focused AI-powered services across its suite of productivity... | | |
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| | | | Publishers’ hope for chatbots as the latest retention tool | | Publishers are building their own AI-powered chatbots in the belief of increased audience retention audiences tanks to more personalised... | | |
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| | | | DON'T SKATE OFF | | WE'VE GOT MORE |
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| | | | April 7 2023 | Marketing Dive |
| | Will metaverse marketing survive the current tech rout? | | Despite concerns about privacy, brands are continuing to deploy metaverse marketing strategies to connect with young consumers and... | | |
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| | | | Agencies embrace Augmented Reality to create augmented experiences through sports and entertainment | | As augmented reality becomes more accessible, agencies partner with sports teams and entertainment venues to create mixed reality experiences,... | | |
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| | | | | | Google’s AI-infused search overhaul grasps marketers’ attention | | Google's "Magi" project aims to personalize search, integrate AI, increase ad space, and dominate Bing, addressing trust and misinformation... | | |
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