Advertisers' relationship with clicks is a historically rocky one. Without clicks, your ads can’t convert. But if you're not careful, clicks can also deplete your ad budget, which is why they remain such a focus in strategies to reduce ad spend.

Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential.

This guide from Instapage reveals 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages.

Sponsored by Instapage