| Welcome to the latest issue of our newsletter! Here are the latest website promotion and Internet marketing tips for you. Top article of the week Internet marketing news of the week Previous articles We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends. Best regards,
1. Google rankings: What’s the difference between discovering, evaluating and indexing? If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What's the difference between these steps and how can you facilitate the process?
1. Web page discovery Google must be able to find your web pages somehow. In general, new pages need at least one link from another web page before Google can find that page. When you publish a new page on your existing website, it's usually enough to link to the new page from one of your existing pages. If you have a brand new website, you need links from external websites. Without links from other pages, it's unlikely that Google will discover your web pages. The better the linking web pages are, the faster Google will discover your pages. 2. Web page evaluation (this is where things can go wrong) After discovering your web pages, Google will evaluate them. Google will parse the HTML code of your pages. There are many things that can go wrong at this point: Your web page might deliver the wrong HTTP status code. If your web page looks fine but sends a 4xx or 5xx HTTP status code to search engines, then Google won't consider your page. Your web page might contain unwanted indexing instructions. For example, the page might contain a canonical URL that points to a different page, or it contains a robots meta tag that tells search engines to ignore the pages. In both cases, Google won't consider your page. Google might not be able to see the content of your pages. If your web pages need JavaScript to display the content, chances are that Google won't see everything of the page. Google might also think that the page is a low quality page because it doesn't contain much content. Your web pages might contain low quality content. If the page does not contain many words, or if the page contains content that Google finds dubious, Google might not consider your page. If your web page is password protected, Google won't be able to evaluate the content. If your robots.txt file does not allow search engines to access the pages, Google won't evaluate your pages. There are many things that can go wrong when Google evaluates your web pages. Use the website audit tool in SEOprofiler to remove all errors that can have a negative impact on your rankings. 3. Indexing When Google has evaluated your content, it will add your pages to the index (if there haven't been any problems). To check if Google has indexed a particular page of your website, enter site:https://www.yourwebsite.com/page-url/ in Google's search form (replace everything after site: with the actual URL of your page). The actual positions of your web pages depend on many different signals Being in Google's index doesn't mean that your website will get a particular position in the search results. The position of your web pages depends on many different factors. The most important factors are the relevance of your content to the search term and the quality of the links that point to the page. You can optimize the relevance of your web pages with the Top 10 Optimizer tool in SEOprofiler. You can optimize the links that point to your website with the Link Profiler tool in SEOprofiler.
SEOprofiler offers many more SEO tools that help you to improve the position of your web pages in Google's search results. You can try SEOprofiler here: Try SEOprofiler now Stay safe during these difficult times! 2. Internet marketing news of the week Google: it's important that your web pages are linked internally
"Google’s John Mueller said in a webmaster hangout that it is important that the pages on your website are linked from other pages of your website. You should make sure that you do have internal links pointing at your web pages. Otherwise, Google might ignore them."
Editor's note: Use the website audit tool in SEOprofiler to check if the pages on your website are linked correctly.
Google migrates the disavow link tool to new Search Console
"A year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console."
Editor's note: The Link Disinfection Tool helps you to find links that should be disavowed.
Google Guaranteed badge starting to appear on Google Maps listings
"Positioned as part of an 'upgraded profile,' the Google Guaranteed badge costs $50 per month or $600 per year. The badge will appear on the local business profile and in the Local Pack. Google has labeled this program 'an experiment,' which may or may not continue depending on adoption."
Over 1 billion people your marketing may be overlooking today
"Accessibility is an important part of an inclusive marketing strategy, and it opens your brand to connecting with the more than 1 billion people globally who have a disability. If you aren't making your marketing accessible, then you’re likely excluding almost one out of every seven people in the world."
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Google’s auto applied recommendations catch advertisers, agencies off guard. Google Knowledge Panel interface patent. Assistant Driving Mode in Google Maps arrives, but only as ‘early preview’. A complete guide to understanding bounce rate. Microsoft adds 'Secure' label to search results. 3. Previous articles How to migrate your website to a new URL structure Official Google help: rankings are up but traffic is down What to do if your search engine rankings have dropped Google clarifies passage indexing Official: How Google uses AI in search Cheap SEO services: can you pay the price? International SEO View all past issues... Do you need better rankings for your website? SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible. | 