YouTube Ads | ChatGPT: Com petitors | Product Release s

Understanding YouTube Campaign Types

Google Ads has invested heavily in video. Recent examples include new YouTube advertising formats and Performance Max video campaigns. Video isn’t solely a brand awareness play. Compelling product videos can generate sales while promoting the brand. Google refers to this method as “leveling up for action” using ABCD principles:

Google Ads offers seven YouTube campaign subtypes for video. They range from reaching users while browsing to driving conversions. The subtypes I will review are:

With all subtypes, audience targeting segments are in-market, affinity, demographics, and advertiser-created. The right targeting is critical. Certain campaigns are for prospecting, while others are down-funnel. Audience targeting and associated videos must align with a campaign’s goals.

Video Views

The “video views” campaign subtype is new and targets users likely to consider the product or brand. Read article >

ChatGPT Prompts for Competitor Analysis

Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. Read article >

Ecommerce Product Releases: February 6, 2024

This week's updates address AI-powered shopping, fulfillment, local marketing, website builders, and video advertising. Read article >

From the Archive: October 2020

Native Deodorant Founder on Scaling to $100 Million in 2 Years

Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar. Read article >

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