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May 26, 2025

YouTube Ad Secrets for Ecommerce As a kid, Brett Curry was fascinated by TV commercials. Now the owner of OMG Commerce, an ecommerce marketing agency, he says YouTube ads are similar. “A good TV ad often makes a good YouTube ad,” he told me. I asked for details. What’s a good YouTube ad strategy for ecommerce? How much should an advertiser spend? Which products work the best? Brett addressed those questions and more in our recent conversation. Our entire audio is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Give us a rundown of what you do. Brett Curry: I’m the founder of OMG Commerce, a marketing agency. We’re a team of about 50, specializing in helping ecommerce brands grow profitably. That means acquiring customers at an acceptable cost and increasing revenue and margin. I launched the business in 2010. Our team includes strategists and channel specialists. We have a full Amazon department with brand managers and ad experts. On the direct-to-consumer side, we focus primarily on Google and YouTube with support for Meta. Read article > New Ecommerce Tools: May 22, 2025 This week: virtual shopping, agentic commerce, analytics, dropshipping, payments, logistics, loyalty programs, gamification, and more. Read article > 9 Books to Transform Customer Experience A superior shopping and post-purchase experience may be the best way to retain ecommerce customers. Read article > Charts: Cross-Border Ecommerce Trends A just-released survey finds U.S. ecommerce execs bullish on global expansion despite tariff and operational uncertainties. Read article > From the Archive: December 2017 Does USPS Subsidize China-based Merchants? According to Paul Steidler, merchants in certain countries, such as China, can ship cheaply to U.S. consumers with rates that are unavailable to U.S. merchants. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Build a Business You Love Craft Whiskeys, Home Delivered From Model to Menswear Founder Ecommerce Investor on Turnaround Tactics A Playbook for Influencer Marketing 🎯 Industry IQ Resources from our advertisers. Essentials of Marketplace Success Reduce Cart Abandonment with AI 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at newsletter@newslettercollector.com because you opted-in on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.