News publishers and gaming creators have noticed a recent viewership surge for live videos on YouTube. Here's why.
"Balancing churn with growth is the holy grail." For publishers like The Times of London and Axel Springer's Die Welt, retaining paid subscribers has become a big focus.
In a Digiday survey of marketers, 62 percent said hiring talent is a challenge when bringing media buying in-house. Subscribe to Digiday+ to learn more about how marketers view the trend of companies handling media buying in-house.
Google's approach to preparing for the looming General Data Protection Regulation is frustrating publishers.
On the latest episode of the Digiday Podcast, The Telegraph's Robert Bridge talks about the publisher's subscription model, its relationships with the tech platforms and more.
Get an inside look at how Heineken, Chipotle and Intel are confronting the challenges of modern content marketing at the Digiday Content Marketing Summit. Register here to reserve your spot.
The regular deadline for the Digiday Marketing and Advertising Awards Europe is Friday. Submit now for the chance to be recognized as this year's Best In-House Content/Brand Studio, Most Innovative Agency and more.
