The birth of programmatic and awkward questions around transparency. Digiday spoke with YouTube chief business officer Mary Ellen Coe about how the platform’s business evolved in 2023 and what it has in store for 2024. From buzzing bees and climate change art to EV ads and holiday-themed deepfake stories, AI worked its way into ad campaigns throughout the year. After a tumultuous 2023, here are the five media agency trends to watch in the coming year. R3's Joanna O'Connell explains the rise of the agency trading desk. Other things to know about The Digiday Media Awards recognize the companies modernizing digital media with new categories including Best Use of AI-Generated Content and Product Team of the Year. Enter by January 5 to get the best rate on entries. Using tech that facilitates relationships between the buy- and sell-sides allows advertisers to avoid wasting ad spend on unvetted inventory. Sponsored by Nexxen. With the help of machine learning, publishers are building propensity models to predict the likelihood of specific subscriber behaviors, such as the likelihood that a subscriber will cancel within 30 days of the next renewal date. Sponsored by Piano.
In this new Q&A, see why the co-founder of Eyeota and general manager of audience solutions at Dun & Bradstreet predicts the collision of long-watched industry trends will bring long-needed clarity for marketers.
