As the elements of Web3 wend their way into the marketing universe, media agencies are taking a test-and-learn approach without rushing too fast. Roughly 35-person agency Magnet is seeing opportunities in producing videos for brands’ own YouTube and TikTok channels and even managing those channels for the brands, lead Danielle Johnsen Karr said in the latest Digiday Podcast episode. Some say the pendulum is swinging back from brands looking to build out their in-house teams to working with agencies more now. In this week's Digiday+ Marketing Briefing, marketing editor Kristina Monllos looks at a few reasons. The third iteration of Complex's metaverse event had eight sponsors on board. There's still a lot to be determined when it comes to the future of work. Edelman is experimenting with its own hybrid work schedule. Other things to know about Limited-time offer: Unlock an edge and save 50% on 3-month Digiday+ membership. Offer ends June 17. Brands are using contextually-delivered ads to serve consumers ads that align with the content of the articles they are reading. Sponsored by Seedtag. Contextual targeting enables brands to deliver non-intrusive and relevant ads, helping to avoid consumer feelings of antipathy toward traditional advertising strategies. Sponsored by Seedtag.
Roughly 35-person agency Magnet is seeing opportunities in producing videos for brands’ own YouTube and TikTok channels and even managing those channels for the brands, lead Danielle Johnsen Karr said in the latest Digiday Podcast episode.
Some say the pendulum is swinging back from brands looking to build out their in-house teams to working with agencies more now. There are a few reasons.
Advertisers are paying a premium to ensure that engaged audiences see their ads; to capture that spend, publishers are moving beyond basic viewability insights.
Roughly 35-person agency Magnet is seeing opportunities in producing videos for brands’ own YouTube and TikTok channels and even managing those channels for the brands, lead Danielle Johnsen Karr said in the latest Digiday Podcast episode.
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