YouTube stars feel like the platform lacks the direct competition that would help them to diversify their businesses and push YouTube to do more to support creators.
| From YouTube stars wanting more competition for the platform to ESPN viewing its mobile app as a path to paying subscribers, here are today's top stories. YouTube stars feel like there's not much competition for the platform -- and they want that to change. While YouTube effectively made the market for individuals to generate income from independently creating videos and posting them online, they don't want to be overly reliant on any single platform and vulnerable to that platform’s constant algorithm changes. Rather than relying exclusively on explainers about how to quit your job or ask for a raise, publishers have found that stories distributed via LinkedIn don’t necessarily need to be career-focused. In fact, publishers have found they can share quite frequently on LinkedIn, seemingly without being punished by the algorithm unlike they have on Facebook. ESPN asks its mobile app to drive an increasingly diverse number of initiatives. The audience’s embrace of personalization is making that easier, particularly when it comes to promoting ESPN+. Now it sees its mobile app as a way of gaining paying subscribers. Other things to know about Enter the Digiday Worklife Awards now to showcase your company in categories including Most Committed to Diversity and Inclusion, Most Dedicated to Employee Growth, Most Collaborative Culture and more. The mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing. Sponsored by Swrve | | |
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howdy! | Sponsored by Kenshoo | | The state of paid search: How marketers are managing their programs | | Search practitioners now have a broad choice of tools to drive performance. Some use the “native” tools offered directly by search engines, while some use third-party platforms. In a comprehensive new State of the Industry report, we surveyed practitioners to discover how they rate the value and performance of the search industry’s offerings. | | |
howdy! | Sponsored by zoovu | | Webinar: Spoiled for choice: Combat cart abandonment | | Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service? | | |
howdy! | Modern Retail | | 'An arms race': Retailers are running into limitations as they turn stores into fulfillment centers | | Big-box retailers like Target and Walmart increasingly want their stores to double as fulfillment centers. They see their existing store footprints as one of the biggest advantages they have over Amazon, which has had to build more than 100 fulfillment centers in order to enable next-day delivery on millions of products for Amazon Prime members. But, there are limitations on just how much the store can do. | | |
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