| As part of its ongoing effort to bring in more TV ad dollars, YouTube is offering advertisers sponsorship and custom brand-integration opportunities for its free-to-watch, long-form original video series. In the latest installment of our Confessions series, a former agency executive shares why the search for an "agency model" is "bullshit." As influencer marketing becomes a major part of marketing strategies, agencies are updating their influencer contracts to more explicitly describe advertisers' needs and guarantee social stars' rights. In a tough ad climate, some publishers are turning to commerce to generate revenue. But Facebook's role in e-commerce is evolving, and it's impeding the growth of their affiliate commerce efforts. Sign up for Digiday's Advertising Week Briefing newsletter to get highlights, daily previews and more from the event delivered to your email inbox every morning of next week. If you're tired of the usual job board fare, then consider Digiday Careers. Search jobs in media and marketing from Diply, Edelman, Consumer Reports, U.S. News and World Report, and much more. Apply today. With this five-step strategy, learn how unify the shopping experience across every channel, enhance your customer's journey and more. Sponsored by Oracle and Netsuite. |
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| Sahil Patel YouTube is pitching sponsorship and custom integration ad packages to nab advertisers such as Johnson & Johnson for its ad-supported original series. |
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| Seb Joseph A former managing director at an agency, who turned their back on one of the big holding groups, denounces the industry's search for a new agency model. |
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| Sponsored Content Tune We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going in 2017. Download the guide. Sponsored by Tune. |
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| Yuyu Chen Multiple influencer agencies have updated their brand contracts to add clarity to social stars’ rights and advertisers’ campaign requirements. |
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| Max Willens For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. |
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| Sponsored Content Grapeshot Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L'Oreal's data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot. |
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| Sponsored Content Social Native What makes people pause, and take notice isn't a perfectly lit product on a pristine white background. It's authenticity. User generated content is taking center stage giving marketers the speed, scale, and relatability they need to stand out in the age of double-tap likes. Download the guide. Sponsored by Social Native. |
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