2022 Investment Summit — Registration Open! Registration for NAR's Center for REALTOR® Financial Wellness Investment Summit is now open! Learn how to build wealth, outpace inflation, and increase value for long-term success during this four-part series virtual event. Learn more!
ADVERTISEMENT
Best Practices in Sales & Marketing
6 ways to connect beyond real estate If the items you share online are all about buying or selling a home, you're missing chances to appeal to future customers who aren't quite ready to make a move. Here's how to target everyone with your content. Full Story: REALTOR® Magazine (8/11)
Opendoor adapts ads to market's changes Opendoor's new ad campaign highlights the company as an "all-weather" solution, with marketing Vice President David Corns noting that the firm is "set up for a hot or cool market." Television and direct mail have been key advertising channels for the platform. Full Story: Ad Age (tiered subscription model) (8/10)
Kindness with clients pays dividends Real estate developer Sam Mizrahi writes that kindness can pay off in business, but it "has to be authentic, not deployed as a strategy for getting something you want." Customers, Mizrahi writes, can be lost due to "indifference in attitude." Full Story: Forbes (tiered subscription model) (8/10)
Market slowdown hits builders, sellers Sellers and homebuilders are scrambling to adjust to shrinking demand for houses and a pullback in prices. Real estate professional Kevin Brown says he has scores of homes under construction that remain unsold. Full Story: Entrepreneur (8/10)
Google searches for "housing crash" skyrocket Google search data indicates a surge in curiosity regarding a "housing crash," with use of this search term reaching a high point last month. The Fannie Mae Home Purchase Sentiment Index, meanwhile, shows a widespread loss in consumer confidence. Full Story: Newsweek (tiered subscription model) (8/10)
Technology & Innovations
Q&A: JPMorgan Chase's real estate chief on the new HQ David Arena, head of global real estate at JPMorgan Chase, says the company's new 60-story headquarters under construction is constantly being evaluated to make sure it has the most up-to-date amenities. In this Q&A, Arena says every pre-pandemic decision was reevaluated "to see if we could do better and to center more around four constituencies: shareholders, employees, clients and communities." Full Story: New York YIMBY (8/8),Commercial Observer (8/9)
Fair & Equitable Housing
Buildings turn away from Section 8 as rents rise Many building owners across the country are deciding not to renew federal Section 8 contracts, attracted by demand for market-rate units and rising rents. Meanwhile, nearly one in four Low-Income Housing Tax Credit contracts will expire by 2030. Full Story: The Nation (8/11)
Legislation & Regulation
Commentary: National financial database would cut buying costs Sanjiv Das, former CEO of CitiMortgage and Caliber Home Loans, says the public and private sectors must cooperate to support homeownership when interest rates eventually recede. The cost of loan origination remains an obstacle, and Das calls for the creation of a national financial database. Full Story: MarketWatch (tiered subscription model) (8/10)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
