Zen, Courtesy of Yeti

Aloha from Portland.

It's safe to say that things are still awfully hectic/loud/chaotic. And while there are several ways to unwind from Zoom/teaching the kids/work in general, one would not necessarily expect an outdoor brand like Yeti to provide some relief.

But that's what the Austin brand has done in launching a new "streaming" service. Yes, these are actual streams of water, designed to keep things a little more on the chill side. It's tongue-in-cheek to be sure, but it's a welcome way to bring the pulse rate down.

And I might be a little partial to the "stream" from Oregon for obvious reasons.

Doug Zanger
Agencies Editor, Adweek
doug.zanger@adweek.com

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