Zoom nixes call limit for Thanksgiving; Measurement lessons from the 2020 election; Skills PR pros must embrace for success; and more

DAILY SCOOP

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.

COMMUNICATING UP

What we’ve learned about communications from the 2020 Election

With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?

MEDIA RELATIONS

Report: Communicators must embrace new skills for earned media success

As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.

CRISIS COMMUNICATIONS

How after-action reviews can boost productivity and collaboration

To improve results, you must take time to analyze what happened, why it happened, what went right, what went wrong, and how it can be done better going forward.

RAGAN AWARDS

Don't miss this Friday's Top Women in Communications Awards deadline

Nominate yourself, your colleagues or your clients by Friday, Nov. 13, at 11:59 p.m. Central time.

DAILY SCOOP

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

Also: Ticketmaster clarifies reports of vaccine requirements, JetBlue prepares to book middle seats, Stove Top offers ‘stuffing-inspired’ fashions, and more.

A DAY IN THE LIFE

Merryman Communications’ Betsy Merryman sees positives in video calls

The PR leader argues that the ubiquitous adoption of video conferencing is a good step forward for the industry. Here’s why.

MARKETING

Beyond the buzzword: Make agile marketing hum with these 4 crucial shifts

Focus on outcomes instead of outputs, and move from campaigns to continuous improvement. Above all, home in on what your customer wants—not what your team thinks is snazzy.

HEALTH CARE

Why and how to infuse more empathy in your health care marketing

Caring for your fellow human beings is also what happens when you put the consumer first.

RAGAN AWARDS

Announcing Ragan’s 2020 PR Daily Awards

Check out this year’s impressive list of finalists.

DAILY SCOOP

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more.

CRISIS COMMUNICATIONS

6 tips for crisis comms strategy in the post-election period

Experts share how audiences are changing—and how organizations can prepare for the tumultuous months ahead.

RAGAN AWARDS

Don't miss this Friday's Top Women in Communications Awards deadline

Nominate yourself, your colleagues or your clients by this Friday, Nov. 13, at 11:59 p.m. Central time.

RESEARCH SNAPSHOT

Report: Millions of Americans are embracing permanent remote work

With many employers considering a hybrid model, or a full return to in-person work, will these concessions be enough to stay competitive for top talent?