10 brilliant examples of content marketing from beauty brands Consumers are increasingly discovering beauty products on social media platforms like Instagram and YouTube, and with the Covid-19 pandemic shifting even more interaction to digital channels, new and legacy brands alike are getting creative with how they market to consumers on these channels. Here’s a run-down of some of the best recent examples of content marketing from cosmetics and beauty brands. |
7 examples of how the internet of things is facilitating healthcare The advent of 5G is beginning to make the true transformative potential of smart technology and the internet of things a reality. And with the ongoing Covid-19 pandemic placing new demands on healthcare and creating the need for solutions that can aid in providing care remotely, away from a healthcare institution, this couldn’t have come at a better time. |
A day in the life of… Hannah Herlihy Lowe, Head of Customer Success at Conjura Hannah Herlihy-Lowe is the Head of Customer Success at ecommerce and marketing data specialists, Conjura. We caught up with Hannah to find out more about her role, what she sees ahead and why she believes CMOs need to "get a grip on data like never before". |
Sponsored by inRiver and Ethan Allen on the rise of social shopping, UGC and AR As customers switched to online shopping in unprecedented numbers in 2020, brands had to move at breakneck speed to offer customers and prospects a compelling, consistent and scalable omnichannel shopping experience. This has meant innovation and agility are proving to be crucial in turning the challenge of the pandemic into an opportunity, according to a recent Econsultancy webinar held in partnership with product information management (PIM) technology company inRiver. |
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