What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check of sorts for entrepreneurs and CEOs in advertising.
A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check for entrepreneurs and CEOs in advertising. Additional coverage: New agencies are increasingly specialized in the art of TikTok advertising. Here's how they do it. ICYMI: Chances are you’ve not heard of Lemon8. The ByteDance-owned Instagram alternative has kept a low profile since it launched in Japan in 2020. But the name won’t be unrecognizable for too much longer. Here’s a look at what it is and what marketers should know. From our sister site, WorkLife: 5 tips for spring cleaning at work to boost productivity From our sister site, WorkLife: Can ChatGPT fill in mentorship gaps for Gen Z workers? Other things to know about We’ve just announced the categories for the 2023 Digiday Awards. This year we have four categories for those who’ve found success in gaming or esports. Categories include Best Partnership, Best Use of the Metaverse, Best In-Game Advertising Strategy and Best Gaming/Esports Campaign. Download this new guide to learn how marketers are using incrementality measurement to better optimize CTV campaigns. Sponsored by MNTN. Predictive segmentation tools are helping email marketers better understand which campaigns are likely to succeed in the future. Sponsored by Mailchimp. | | |
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