Rentrak executives have filled Comscore’s leadership vacuum and are said to prioritize the company’s small-but-growing TV business in the near term.
| The effort to combine Comscore and Rentrak to rival Nielsen appears to be coming undone, based on conversations with 12 people who have knowledge of the inner workings of Comscore’s business following Wiener’s and Hofstetter’s departure, including former employees and agency executives. Instead of overtaking Nielsen, Comscore has been overtaken by Rentrak, according to former Comscore employees. Agency executives have similarly observed an emphasis on the TV measurement side of Comscore’s overall business in conversations with the company’s leadership, which now primarily consists of former Rentrak executives. Read more below. Rentrak executives have filled Comscore's leadership vacuum and are said to prioritize the company’s small-but-growing TV business in the near term. Agencies are now placing more importance than ever on shopper marketing, leading to a change in how “shopper” is viewed, but also some internal issues into how budgets are allocated, and a rise in a more all-encompassing “commerce” function inside agencies and their clients. Using Digiday Research, we look at how the state of the agency-client relationship is worsening. Other things to know about Take our short audience survey for the chance to win a $25 Amazon gift card and help us get to know you better. According to new research, marketers are seeking different kinds of strategic partnerships in the digital age. Factors such as influencers and social ambassadors have made referral traffic more important than immediate transactions. Sponsored by Impact. | | |
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howdy! | The Amazon Effect | | With rise of Amazon, shopper marketing is booming | | The discipline, which used to be relegated to oft boring buys like end-caps and shelving, has gotten a new lease on life, thanks to the growth of Amazon and other online retail. In turn, agencies are now placing more importance than ever on shopper marketing, leading to a change in how “shopper” is viewed, but also some internal issues into how budgets are allocated, and a rise in a more all-encompassing “commerce” function inside agencies and their clients. | | |
howdy! | Sponsored by Vox Media | | Survey: How does your company manage its online content? | | We want to know more about the tools your company is using to post and update content online (aka your CMS). In this short survey, we'll explore how those tools are performing, and how they could work better. You’ll get a $5 Starbucks gift card upon completion. | | |
howdy! | Sponsored by GeoEdge | | How publishers are cracking down on low-quality ads | | Publishers don't want malvertising or shady diet pills taking up real estate on their sites, but low-quality ads often slip through the cracks. A new research report explores the techniques publishers are using to eradicate bad ads in the programmatic era. | | |
howdy! howdy! | The Amazon Effect | | 'A growing ecosystem': With new partner directory, Amazon signals maturity of its ad business | | Earlier this week, Amazon Advertising released a new directory of managed-service providers and tools to help marketers in the U.S. using its ad platform. Much like the advertising duopoly of Google and Facebook before it, which both released directories of preferred service providers as their advertising businesses grew, Amazon is looking to help brands figure out who to work with to understand its ad business. |
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| Subscriptions | | Barron’s Group’s Almar LaTour: Building community is key to subscriptions | | For Dow Jones, Barron's Group -- home to Barron's, MarketWatch, Mansion Global, Financial News and Penta -- is home to its more niche publications focused on financial decision-making. For many, community is key, Barron's Group publisher Almar LaTour said on this week’s Digiday Podcast. |
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