Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs' understanding of brands search and social efforts.
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After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline. Cluely launched a narrative before it launched a tool. And somehow, it’s working. Anna Wintour's successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem. From sister site, Modern Retail: Retail experts question Target’s reported test of factory-direct model embraced by Shein, Temu. Other things to know about AI and large language models complicate copyrights and IP, and publishers have to understand if LLMs are trained on their data and strategies to protect their content. Sponsored by Copyleaks. The differences between younger Gen Z (ages 13-14) and older Gen Z (ages 17-18) offer hints about how Gen Alpha may shop in the future. Sponsored by TeenVoice. Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to give marketers a fragmented, foggy view of the customer journey. Sponsored by Dun & Bradstreet.
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After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
Marketers using a connected campaign approach can meet demands for personalized, high-performing campaigns. A unified campaign builds addressable audiences on a strong identity foundation, activates them precisely across channels and measures impact in real-time.
By applying intelligence at the SSP level, sell-side decisioning allows publishers to optimize the value of their ad inventory before a bid is even made. For marketers, it means higher-quality, campaign-aligned, readily available supply.
An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.
