Confessions of a platforms exec: Marketers beware of handing over data to agencies, Ad buyers see promise in Snapchat shows, grumble at prices, Publishers forge ahead with VR, even if users and advertisers lag behind, My Email Subject
| Amazon is providing free marketing and technical support -- and financial incentives, in some cases -- to get creators and publishers to distribute video on its streaming platform. In the latest installment of our Confessions series, a senior exec at one of the big four tech platforms shares their frustrations about advertisers being mis-sold on data-management solutions. Snapchat's shows initiative has received a warm welcome from video production partners. For buyers, though, it's still a wait-and-see game. "We don't want to throw random noodles at a wall." As some publishers focus on video, Axios views it merely as a complement. Virtual reality is hard to scale because brands are unsure of how to advertise in the medium and the expensive VR headsets are not widely used. Despite this, publishers are still experimenting with VR. Digiday is looking for a researcher for our Digiday+ premium membership program. Come join our team. Content marketing plays an important role in many brands' communications plans. Learn about what's next for the tactic, from new formats to technology, at the Digiday Content Marketing Summit in Vail, CO next month. |
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| Sahil Patel Amazon wants video publishers and creators to distribute their work on Prime — and it’s providing plenty of support to make it easy to do so. |
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| Jessica Davies A senior exec shares their frustrations about advertisers being mis-sold on data-management solutions that aren't necessarily in their best interest. |
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| Sponsored Content Sysomos Pop culture has painted some vivid pictures of what AI looks like. In reality, the AI revolution in marketing has been quieter but ultimately more consequential than any killer robot fantasy. It’s making it possible for marketers to go further with less and make the most of big data, but just WTF is AI? Sponsored by Sysomos. |
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| Shareen Pathak “When I hear about Snapchat and long-form video content, I have to ask, 'Is that really how viewers interact with your platform?'” |
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| Lucia Moses Virtual reality is still test-and-learn territory for most publishers. |
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| Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. |
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| Sponsored Content LiveRamp LiveRamp interviewed some of the leading experts in attribution at Nielsen Catalina Solutions, Google Attribution 360, MasterCard Advisors, comScore, and more to pull together the nine steps you need to take to prepare your organization, implement cross-channel attribution and start seeing success. Sponsored by LiveRamp. |
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