Marketers have a hard choice to make between ad tech vendors. And they’ve got to make it quickly.
Amid Oracle fallout, advertisers are weighing up challengers against established vendors Marketers have a hard choice to make between ad tech vendors. And they've got to make it quickly. Additional coverage: When allegations of sexual misconduct by Guy “Dr Disrespect” Beahm went public in June, the news shocked many fans of the prominent gaming creator. But to industry insiders, last month’s scandal was simply the culmination of a years-long, behind-the-scenes conversation about Beahm’s brand safety issues. Other things to know about Enter the Digiday Technology Awards by next Friday, July 12 to showcase your tech in front of Digiday's global audience. Categories include Best AI Tool, Best Cookieless Identification Technology, Best Automation Tool and more. As teams feel the squeeze on their budgets and media effectiveness, savvy marketers are focusing on brand spend over product spend to drive positive ROI and brand awareness. Sponsored by Mutinex. To create a smooth, friendly email sign-up process, publishers are building trust and utilizing strategic placement with simplification in mind. Sponsored by Upland. | | |
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